About

Deen Dunya; an Islamic Lifestyle Store for the Modern Muslim. 

Deen Dunya Pte Ltd is a leading Islamic lifestyle brand in Singapore, with a mission to uplift and enrich the lives of Muslims through quality prayer essentials, thoughtfully designed lifestyle products, gifting items, and meaningful community experiences.

We aim to provide beautiful and aesthetically pleasing quality products for your prayer needs and gifting needs.

With retail spaces located at Haji Lane and Golden Landmark and e-commerce platforms, our mission is to support the Muslim community by offering a curated range of quality, aesthetically pleasing items that supports prayer, gifting, and products that make it easier and more fulfilling to observe daily acts of worship—encouraging Muslims to feel good and look good while connecting with their Creator.

We believe that it is important to look good for our Creator as Allah loves the beautiful. Prophet Muhammad (peace and blessings be upon him) said, “Verily, Allah is beautiful and He loves beauty." Hence, we wanted beauty to be an element of our products with hopes to motivate Muslims to feel and look good in performing their daily prayers. 

We love curating gift sets! We believe that the best gifts are beneficial, personalised and practical with hopes to bring a smile to the recipient's face. As Prophet Muhammad (peace and blessings be upon him) said, "Exchange gifts, as that will lead to increase your love to one another."

Since our inception, we have proudly organised major Islamic events such as Salam Fest 2023 and Salam Fest 2024, as well as four sold-out ticketed dinner shows featuring the highly esteemed Dato’ Sri Siti Nurhaliza—bringing together fans in celebration of faith, culture, and inspiration.

Through our events and outreach, we aim to foster unity, inspire faith, and empower the Muslim community across all walks of life. We strive to create platforms that bring people together across all levels of spiritual journey—fostering connection, imparting knowledge, and expanding the reach of Islamic teachings.